Based on a restaurant survey, customers emphasize the importance of cleanliness when they decide where they’re going to eat.
Keystone - News & Insights
May 24, 2017
Research from Technomic, a restaurant industry research and consulting firm, confirms what leading chefs and restaurateurs know intuitively: Clean tableware is a leading factor affecting restaurant guests’ dining experiences.
According to a survey taken between 2011 and the first quarter of 2014, cleanliness—in particular tableware, interiors, food prep areas and restrooms—are among the top considerations for restaurant guests when determining where to eat. This survey, which averaged more than 34,000 respondents per question, ranks the following as the most important factors for choosing and returning to a mid-scale or casual dining full-service restaurant.
“Very Important” Weighting
Taste and flavor of the food
Dishware/glassware/silverware is clean
Quality of the food
Restaurant interior is clean
Kitchen/food prep area (if visible) is clean
Bathroom is clean
Service is pleasant and friendly
Staff pays attention to fundamentals (drink refills, clearing tables, etc.)
Quality of food when ordered for takeout (not eaten at the restaurant)
Based on the Technomic survey, four of the top 10 items that matter most to customers are about dining at a clean restaurant. That said, sparkling clean wine glasses and spotless silverware are key to ensuring diners walk away with positive impressions of restaurants—and keep coming back for future visits.